You may be thinking… It’s difficult to hire a person who has been a CEO of their own company for the past 7 years (I’d have the same reservation).
But this isn’t just an ordinary small business under ordinary leadership. See the proof in the growth, success, and culture which has been meticulously designed & built over the past 8 years.
In 2015, Desert Fuels had grown so fast from its inception through 2015, that it was recognized as one of the fastest growing private companies in the United States.
Desert Fuels was the 12th fastest growing company in 2015 according to “The New Mexico Private 100”.
Technological innovation set us apart from the competition. See our innovations below.
Recognized and celebrated as one of the fastest growing companies in New Mexico with a sustained growth of 40%!
It took thousands of hours from a hard-working, dedicated team, but we quickly became one of the fastest growing companies in New Mexico & in the United States!
(Know Thyself)
Very tech savvy. Proficient in basic technology platforms and software: Microsoft Office, GSuite, Windows & Apple macOS platforms.
Very tech savvy. Proficient in basic technology platforms and software: Microsoft Office, GSuite, Windows & Apple macOS platforms.
Very tech savvy. Proficient in basic technology platforms and software: Microsoft Office, GSuite, Windows & Apple macOS platforms.
Accounting: In-depth understanding of Financials Statements (Extrapolation & analysis) and associated executive level reports including but not limited to: Balance Sheet, Profit & Loss, Cash-Flow Statement, Projections & Forecasting, AR/AP, etc. with the ability to simplify the data and make actionable decisions based on the analysis.
As the founder and owner of Desert Fuels, I've played many roles since its inception. Although my title was President and later CEO (after company consolidation after acquiring two companies), my daily tasks have been far-reaching in scope and definition.
My belief is this "I want a person to become the best version of themselves and for their dreams to be realized. If that leads them to another company, so be it!" I hold loosely onto people. Always challenging them & inviting them to get better and better at what they do. Imbuing every role with a sense of ownership, pride, and deep value.
Weekly meetings with the "Leadership Team", Managers, & Vice Presidents, ensures that the strategic vision stays connected amongst all the parts. See a sample of our WHMSVV which reminds us how to make the best decisions.
See PDF of J.J.'s 2016 GoalsDesigned 95% the Desert Fuels brand. From the logo to the website, marketing materials, ads and more, I created the majority of the marketing material. And when outsourced, the designers were under my specific direction.
Desert Fuels, under J.J.’s leadership, has become an industry-changing force. Recognized not only as revolutionary but as a refreshing change for good.